Executive Director, Public Affairs and Administration
Company: Blue Cross Blue Shield Association
Location: Washington
Posted on: October 22, 2024
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Job Description:
The Executive Director, Public Affairs and Administration is a
highly visible leadership role that advances BCBSA organizational
and policy priorities by directing impactful strategic initiatives
and driving internal, cross-functional collaboration. Develops
strategy for and manages execution of coalition, Beltway and
in-district public affairs campaigns. Builds, strengthens and
expands relationships with external partners. Leads policy
communications to develop impactful educational and messaging
resources for plan members, industry leadership, and positioning.
Serves as a critical collaborator with executive leaders across the
organization to support company-wide initiatives, including CEO-
and Board-driven projects to align with BCBSA vision, mission and
strategic priorities. Supports implementation of operational
improvements and processes, to promote an integrated approach to
monitoring, advancing and achieving team and organizational
goals.Strategic leader of Beltway public affairs initiatives,
directing the planning and implementation of a diverse portfolio of
efforts to drive federal policy solutions that support Blue
business objectives. Sets and executes strategic plans and manages
consultant teams to implement and succeed. Directs BCBSA campaign
programs, from opportunities, targeting and action plans to
managing consultants, budgets and progress reporting. Directs
campaign educational material, including messaging, advertising,
op/eds, emails and sign-on letters to Members of Congress. Builds
and maintains external relationships with influential leaders,
external coalitions and allies. Works closely with Policy &
Advocacy leadership to surface opportunities, make strategic
recommendations, and implement action plans. Close collaboration
with policy, lobbyists and state affairs to drive advocacy goals.
Integration with communications to drive and align Beltway
advertising, media engagement, creative development with coalition,
grassroots and grasstops programs. Collaborates with Chicago
business, intelligence and strategic teams on relevant projects and
priorities. Engages with BCBSA members on public affairs plans,
progress and execution.
Serves as Policy & Advocacy liaison with internal partners to drive
and coordinate team actions in support of corporate/team goals.
Facilitates CEO/Board committee agenda planning and materials
development in a highly collaborative environment, coordinating
with business owners and cross-functional contributors. Manages
cross-department alignment and joint performance metrics. Examples
include goal setting, project management and progress reporting
with national partnerships, clinical affairs, brand strength and
marketing, communications, and Board governance. Supports SVP of
Policy & Advocacy as thought partner, providing insights and
recommendations around urgent and evolving issues, optimal
organizational structure, staffing, and team performance. Works
closely with finance, procurement and Policy & Advocacy leadership
to manage budgets, contracts and reporting.
Supervises the development and deployment of impactful
communications resources for external audiences, including web
content, blog posts, message guides, patient and plan stories,
letters, and newsletters. Closely partners on public
opinion/messaging surveys, consumer research, and all aspects of
Beltway advertising. Partners with Policy & Advocacy teams to
monitor real-time political and policy developments.Education
Keywords: Blue Cross Blue Shield Association, Chantilly , Executive Director, Public Affairs and Administration, Executive , Washington, Virginia
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